Digital advertising agency Mazda Digital has signed a deal to sell advertising space on digital billboards in Canada.
The deal is the latest chapter in Mazda’s expansion into digital advertising in Canada, which has grown from $500,000 in 2013 to more than $7 million in 2018.
It is the company’s first digital advertising venture in North America, with the company already offering ad space on billboards in Ontario and Quebec.
The deal was announced on Tuesday.
Digital ad revenue from Canada’s $2.3-billion digital ad market is expected to reach $8.2 billion this year.
It accounts for 16% of Mazda’s advertising revenue.
The agency is also working with digital marketers in the United States.
“Our new digital strategy has been driven by a number of key factors, including the need to drive awareness of Mazda products across multiple platforms, including digital, social, and traditional media,” Mazda Digital COO Adam Sussman said in a statement.
“Our focus is on driving the brand’s digital strategy and we are confident Mazda is positioned to leverage this new digital advertising model as we continue to grow our digital footprint in Canada.”
In Canada, Mazda has long been known for its iconic logo and its affinity with the Canadian flag, with its first ad in Canada featuring a flag that bears the words “Mazda” and “Canada.”
In 2019, Mazda launched its brand new digital billboard in Toronto.