Digital camera makers are facing an all-out battle against piracy.
But it isn’t just Amazon, Google and Microsoft that are fighting for customers, says Peter Hsu, senior editor of digital camera reviews site LensCrate.org.
“Amazon and Google are fighting tooth and nail to prevent any sort of piracy from occurring on their devices,” he says.
“If you’re a Google or Amazon customer, you have no way of knowing what they’re downloading.”
“The biggest battle is with Amazon,” he adds.
“We’re fighting against Amazon as an Amazon product, so we’re the biggest target.”
Amazon, meanwhile, is taking the legal action to try to make the devices more secure and prevent the potential for theft.
The company has been working with law enforcement to secure devices for months and has recently announced a new feature that will let customers keep their data on Amazon’s servers and share it with their own companies.
The new service, called Prime Now, allows customers to set up a “Prime Store” where they can purchase, add, and manage their Amazon devices.
It’s available in more than 150 countries, including the U.S., the U., and Mexico.
The service will only work with devices from Amazon, but it is being marketed as a solution for Amazon’s Kindle Fire line of tablets, as well as a possible way to sell a new Kindles with an updated operating system.
Amazon has said it plans to expand the service to other devices in the coming months.
A new security feature that could potentially help Amazon’s customers is the Amazon Key, which will allow customers to lock their Kindle device to their Amazon account and then remotely lock their device if they are ever locked out of their account.
That’s an important feature for Amazon, which has a $35 million security bounty program, according to the Wall Street Journal.
But Hsu says Amazon’s security strategy for its customers is “lame.”
“It’s all about money,” he said.
“The Amazon Key isn’t a good idea.
It doesn’t work, it doesn’t secure your device, it’s very cumbersome, and it’s not that effective.”
While the new Amazon Key feature won’t stop people from downloading pirated software, Hsu believes it will help customers get their money’s worth.
“I’m not a big fan of the new Key feature,” he explained.
“They have a pretty good reason to lock your device down.”
“But if you don’t lock your Kindle device down and you buy a new Kindle with Amazon Key,” he added, “you get a lot of value out of it.”
Hsu said he has heard of customers who have purchased an Amazon Kindle Paperbook and then bought a new device with a new Amazon account with the same Amazon Key that came with a different version of Amazon.
He also said he heard from people who have bought devices with a Kindle Fire and then used the new Kindle Key feature.
“So I think the key is definitely something that can help,” he told The Times.
“But again, I think it’s lame.”
He believes Amazon is taking steps to protect its customers, but he said he does not see how the new feature will make a difference.
“There’s no way that Amazon can guarantee that the new key will stop piracy,” he continued.
“It would just be a very weak, lame way to do it.”
“Amazon, Google, and Microsoft are all trying to get their customers to pay for their devices and use them,” he concluded.
“When you’re talking about a billion people buying your products, it seems to me like the only reason you can make any sort the argument that this is the way to get them to buy is by convincing them it’s a good deal.”
The New York Times Digital Review: Best Digital Camera for Kindle Paperfire, Kindle Fire HD, Kindle Paper3 and Kindle Paper7.
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